For Ginger Taylor, assistant director-leadership at Network for Women at Arc, AI is a kickstarter — the first step in her creative process.
ChatGPT has become one of her go-to tools. “I’m completely self-taught. I didn’t take a course or follow a step-by-step manual. I just started using it, learned as I went, and I’m still learning. That’s the beauty of it.”
Skift Meetings spoke with Taylor about how she uses AI for specific tasks, and the prompts she suggests.
Can you share your philosophy around using AI?
I use ChatGPT to spark creativity, to help me think through challenges, and to kickstart the planning process. It helps me uncover angles I might not have considered on my own.
But what it gives me is never the final product. I treat it like a first draft or idea generator. From there, I go through various iterations, refining the content, asking where the information came from, and doing my own fact-checking. I collaborate with my team and board to shape it into something that feels aligned with our voice, values, and audience.
For me, ChatGPT is part of the bigger process: strategy, research, innovation, creativity, and leadership. It doesn’t replace the work, it enhances it.
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What are some of the tasks where you have used AI?
I have used it to extract key insights from team debriefs and speaker evaluations, and to identify gaps in roles and workflow based on cross-departmental input.
I have also used it to help analyze and organize data for reports and presentations to senior leadership. For example, I used it to summarize post-event feedback and highlight recurring themes from attendee surveys, and then organize that into high-level takeaways, in an executive-friendly format.
Can you share a specific routine task, and the prompt you used?
One was transferring our speaker management process notes from our meeting into Wrike, our project management tool.
I used this prompt: “I would like to take this process for speaker logistics and add to Wrike. I need to also include a task for marketing to promote. Could you help me arrange this?”
ChatGPT helped me break down the speaker logistics into tasks such as tracking confirmations, issuing contracts, sending speaker portal access, and coordinating marketing promotion. It even suggested who should be assigned to each step.
It turned my running list of notes into a plan, saved me time and ensured that nothing slipped through the cracks. Now I reuse it for every event.
Can you share how you used it for a SWOT analysis?
I needed to gain greater insights into our competition and do an analysis on my own event. I asked: “Can you help me build a SWOT analysis for a large-scale leadership event focused on leadership? I need a starting point that considers both challenges and opportunities in the industry.”
What it gave me was a strong starting point that helped surface strategic gaps. It even identified competitors we hadn’t previously considered. From there, I layered in internal context, refined the language, and aligned the analysis with our goals.
Many planners say they don’t have the time to learn AI. What is your response?
I get it, time is the one thing we never have enough of in this industry.
That’s exactly why I started using AI in the first place. I didn’t sit down to ‘learn AI.’ I just started asking it for help with real tasks I was already doing, like writing speaker emails, drafting run-of-show outlines, or turning meeting notes into action plans.
You don’t need to become an expert. You just need to be curious.
Now, what used to take me hours now takes minutes and I still have full control over the final product. It gives me back time I didn’t have to begin with.
What projects have you set your sights on next?
Right now, I’m leading the launch of a brand new leadership conference, which is a major focus. It’s the first of its kind for our team, so I’ve been building everything from the ground up. That includes frameworks, attendee journeys, content strategy, and cross department workflows.Beyond that, I’m growing my personal brand, ‘Resilient by Design,’ and AI is playing a big part in helping me with that. I’m also getting more involved in the LinkedIn community, sharing insights and connecting with others who are navigating similar challenges.
